B2B growth consultants. Strategy, embedded and always on.
Strategists, AI practitioners, and sector specialists working as one practice from day one. The people shaping the strategy are the same people embedding it, building the intelligence system, and staying until it delivers results. No handoffs between consulting and technology teams. No platforms left for clients to figure out alone.
Three capabilities. One accountable team.
Every engagement combines commercial strategy, sector expertise, and AI capability from the start, not as sequential workstreams or disconnected functions. That's what makes the strategy executable and the intelligence layer sustainable.
Consultants
Commercial strategy and client leadership, with senior accountability for outcomes, not just oversight.
Strategy team
GTM design, sector expertise, and delivery capability that turns direction into execution.
AI team
Magnitude, AI sprints, and intelligence systems embedded directly into client delivery from day one.
Commercial strategy and client leadership.

Teresa Allan is a visionary founder and senior commercial leader who has built Magnus Consulting to close the gap between marketing ambition and commercial impact. She has led the consultancy through five consecutive years of double-digit growth, creating a B Corp certified business that combines commercial excellence, behaviour change and AI expertise to help organisations sharpen strategy, improve performance and deliver measurable results.

Danny is a commercial and go-to-market leader who works with executive teams, boards, and investors to drive transformation and embed lasting marketing excellence. He specialises in go-to-market strategy, commercial effectiveness, and marketing capability-building, helping ambitious B2B brands turn strategic intent into measurable growth.
The people who make the strategy real.
Principal consultants, strategists, and analysts working across GTM design, ICP development, commercial gap analysis and account growth. Sector depth across logistics, technology, professional services, financial services and life sciences.

Lindsay partners with senior teams to build strong, distinctive brands and shape insight-led marketing strategies that capture business ambition and unlock measurable growth. She brings clarity to complexity, helping organisations understand their audiences, sharpen their value propositions, and build compelling narratives that align sales and marketing.

Chantelle is a Principal Consultant working with senior teams to embed marketing excellence and deliver measurable growth. With over 15 years of experience across agency, media and consultancy environments, she helps organisations translate commercial ambition into clear, actionable direction that drives performance.

Ed is a classically trained and seasoned researcher with 25 years of experience. He learnt his trade at Kantar before moving to Ipsos MORI where he was Head of Research Excellence, responsible for defining, designing, executing and reporting research programmes for a range of blue-chip clients.

Charlotte focuses on researching audiences, channels, markets and organisations to identify key trends and insights that inform the work of the strategy partners. She gathers and analyses information to understand, from the outside in, the who, what and why of any audience.

James is a strategist who partners with B2B leaders to embed marketing excellence and deliver measurable commercial growth. He specialises in account-based marketing, go-to-market strategy, and marketing and sales alignment, helping clients identify the most valuable opportunities and translate strategy into effective execution that drives results.

Olga is a strategist who supports transformation programmes that help clients elevate their marketing approach to achieve their commercial goals. She specialises in the development of strategic plans, shaping value propositions, and strengthening commercial effectiveness to drive measurable growth.

Sophie is an analyst who supports transformation programmes that help clients embed marketing excellence and deliver measurable growth. She specialises in marketing analytics, campaign execution, and commercial effectiveness, helping clients turn insights into practical action to optimise performance across channels.

Anjali is an analyst at Magnus, supporting CCC intelligence, market research and analysis programmes across client engagements. She brings a strong analytical foundation and a meticulous approach to gathering, processing and interpreting the commercial intelligence that underpins Magnus's strategic work.
In the room from day one.
They design the intelligence architecture alongside the GTM strategy, not a back-office function consultants hand work to.

Jason is Magnus's resident expert in transformation, innovation and AI. He has spent over 20 years helping ambitious brands rethink how marketing works, leading brand, campaign and capability programmes that unlock growth, build momentum, and create lasting change.

Jonny is a Lead AI Engineer who helps organisations unlock practical, measurable value from Generative AI. He specialises in building and deploying AI-powered tools that drive efficiency across marketing, content, and customer operations, turning bold ideas into real-world impact from day one.
Start Your Career at the Frontier of AI
Join Magnus Consulting for an 8-week paid AI Summer Placement where your ideas, code, and curiosity can make a genuine impact. Work directly with AI strategists and engineers, contribute to live client work, and gain experience with the modern AI stack shaping the future of business.
The backbone behind the work.
Rachel and Jessica keep Magnus running at the standard we hold our clients to, covering operational delivery and programme management through to external profile, media outreach and research distribution.

With over 20 years in marketing operations and project leadership, Rachel has built a career out of making complex things run smoothly. She leads everything from product launches and omnichannel campaigns to large-scale operational change, and she does it all with a blend of calm, clarity, and a strong focus on outcomes.

Jessica leads Magnus's external profile, translating the firm's thinking into media coverage, speaking opportunities and campaigns that reach the right audiences.
Quality at scale.
Magnus draws on a curated network of senior advisors and associates: specialists in specific sectors, functions, or geographies who work alongside the core team when engagements require additional depth or capacity.
Every advisor and associate is vetted to the same standard as the permanent team. When they are on your account, you will always know who they are, their background, and why they were selected for your specific engagement.
What advisors and associates bring
- Sector depth and functional specialism
- Independent credibility in specialist areas
- Complementary AI or commercial skills
- Capacity that scales to the engagement
What you always know
- Who is working on your account
- Their background and relevant experience
- Why they were selected for your engagement
- Their direct contact and accountability
Thought leadership and credentials
Credentials
- ›Financial Times UK Top Management Consultancy
- ›Certified B Corp
- ›Client NPS: 95
- ›Specialists in B2B go-to-market and commercial effectiveness
Impact
- ݣ451m pipeline delivered through strategic account growth
- ݣ20m closed revenue in 18 months from GTM transformation (ROI: 54,395x)
- ›319x ROI and £17.56m EBIT uplift through strategic account growth
- ݣ150m Series C enabled through commercial repositioning
Proprietary Research
- ›Original primary research into B2B growth and go-to-market effectiveness
- ›Insight used to shape strategy, prioritisation and investment decisions
- ›Flagship research report defining how ambitious B2B organisations scale with confidence
- ›Access the GTM Confidence Index for insight guiding where to play and how to win
You're really personally integrated into the business, people trust you, see your value and no longer see you as a 'consultant'.
The real tangible value you deliver. Plus your support, guidance and the way you make your clients feel part of your team.
Our values guide how we work with clients, and how we work with each other.
Courageous Curiosity
We ask hard questions and challenge assumptions to unlock better ways.
Momentum that Matters
Progress with purpose. We move fast, in the right direction. Building growth that lasts.
Impact with Integrity
Creating success that lasts for businesses and the people within them.
Shared Success
We succeed when our clients do. We work as partners, going further to win together.