B2B growth strategy. Four disciplines. One connected system.
Magnus works across four connected disciplines: Where to Play, How to Win, Embed, and Activate. Most engagements start with one. All of them compound when they work together.
Four disciplines. Infinite combinations.
Each discipline solves a different part of the growth problem. Together, they form a GTM operating system that compounds over time.
Where to Play
Focus on the greatest opportunity. Magnus designs the Where to Play layers of your GTM system: market sizing, ICP definition, competitive positioning and commercial gap analysis.
How to Win
Shape the strategy. Deliver with confidence. Turns Where to Play choices into an operating rhythm across marketing, sales, and product, aligned to strategy as markets move.
Embed
Make commercial strategy real inside your organisation. Aligning teams, designing structure, building capability, and placing the leadership that keeps momentum going when it matters most.
Activate
Put your strategy into market. Brand presence, demand generation, sales enablement, and content: all built from the ICP up, powered by Magnitude's always-on GTM intelligence.
Most engagements start with one discipline. All of them compound.
The four disciplines aren't a menu to pick from; they're a connected system. Where to Play informs How to Win. How to Win shapes what you Embed. What you Embed determines how effectively you Activate.
Most clients start where the pain is sharpest. Over time, the full system creates a commercial advantage that's genuinely hard to replicate.
Start with your challenge
The system in action.
Post-acquisition commercial architecture across a new vertical. ICP defined, named accounts identified, pipeline generated.
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Sales and marketing aligned around a shared GTM operating model that protected and grew net revenue retention.
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AI-embedded across the commercial function. Brand, demand, and pipeline aligned from the ICP up.
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