Commercial Due Diligence

Commercial due diligence that stays live.

Magnus delivers recommendation-led commercial due diligence that moves beyond the static report, giving investment teams a clear view on every target, prioritised day-one actions, and live intelligence through PULSE.

Commission a CDD assessment

Our Approach

A clear investment stance on every target, and intelligence that stays live.

Traditional CDD can leave firms with a point-in-time report that supports the initial investment decision but offers less clarity from day one on how to unlock value and makes it harder to revisit commercial attractiveness as priorities shift and markets change.

Magnus gives investment firms a recommendation-led view of every target, grounded in commercial judgement, structured for action, and complete with prioritised day-one actions for value creation teams. Brought to life through PULSE, our AI-enabled platform that keeps the intelligence live.

Introducing PULSE

CDD reimagined: built for investment
and value creation teams.

PULSE is an immersive, new solution for commercial due diligence combining recommendation-led investment insight with prioritised 100-day value creation actions in a single AI-enabled platform. It moves beyond static reports to a live, interrogable system where deals can be compared, assumptions tested, and decisions continuously informed as market conditions evolve.

Chat to the intelligence

Surface insights and assumptions from a single report or across your entire portfolio, immediately.

Compare and benchmark

See exactly how each target was assessed against the same three scorecards: strategic health, market position and commercial maturity, side by side.

Live signals

Competitor moves, market shifts and target indicators surface automatically, keeping investment decisions constantly informed and live.

The shift

From commercial due diligence to live commercial intelligence.

Traditional CDD

A point-in-time view
Insight locked in a static document
Target companies assessed differently
Lack of clarity from day one on how to unlock value
Significant upfront cost for a single report

With PULSE

Live signals that keep the intelligence up to date
Insight fully interrogable and comparable in PULSE
Three scorecards applied consistently across every opportunity
Prioritised day-one actions structured around the commercial levers that will drive performance
A connected model that keeps creating value after delivery

What Comes Next

From Investment Insight to Value Creation.

Once you've assessed commercial potential, the focus shifts to execution, embedding insight into the business, activating growth, and maintaining visibility as markets evolve.

→ Embed the Strategy

Turn CDD insight into operational clarity

Translate diligence findings into a clear, actionable plan, aligning leadership, defining priorities, and embedding a structured approach to value creation from day one.

Explore Embed

→ Activate Growth

Execute against high-value opportunities

Focus effort on the customers, markets, and accounts with the greatest commercial potential, driving pipeline, improving win rates, and accelerating revenue performance.

Explore Activate Growth

→ Keep Intelligence Live

Ongoing visibility and adaptability

Move beyond static insight with an always-on intelligence layer, continuously tracking performance, refining priorities, and adapting as conditions change.

Explore AI Innovation Sprints

FAQs

Do we really need this if we already buy commercial due diligence? −

If your current model stops at the report, then yes. PULSE gives you a clear recommendation on every target, more clarity from day one on how to unlock value, and intelligence that stays live as conditions change.

Does this work at scale? +

Yes. The model is built to create consistency and comparability across multiple target companies, not just improve one isolated assessment.

What do we get? +

Access to PULSE, our live AI-enabled platform where every report is stored, scorecards are comparable across every target, and you can interrogate the intelligence directly through chat. Plus a full CDD report for each target company with a clear investment view, and a prioritised recommendation for your value creation team from day one.

How long does it take? +

2–3 weeks, combining senior commercial expertise, direct buyer and stakeholder interviews and rigorous outside-in research. Fast enough to move with a live deal, without compromising the depth or defensibility of the commercial view.

How should we think about cost? +

Traditional commercial due diligence can require significant upfront spend for a single point-in-time output. Magnus is designed to create more value from that same spend through three connected outputs: the report, the recommendation, and PULSE.