From commercial uncertainty to vertical growth strategy, with Magnify™.
Vizrt needed to understand where its commercial capability was falling short of the market opportunity. Magnify™ surfaced the gaps, defined the priority growth levers, and laid the foundation for a focused vertical GTM strategy.
From scattered effort to focused vertical growth.
Context
Vizrt is a global leader in media technology, serving broadcasters, production companies, and content creators worldwide. As the business looked to drive commercial growth, the challenge was knowing where to focus. Multiple verticals and segments all showed potential, but without a structured view of where commercial gaps were largest — and where the biggest opportunity lay — commercial energy risked being scattered across too many fronts.
Reframe
The question shifted from 'how do we grow?' to 'where specifically should we be competing harder, and why?' Rather than optimising existing activity across the board, the opportunity was to step back and conduct a rigorous commercial gap analysis — surfacing where Vizrt's capability and commercial execution were falling short of the market opportunity, and identifying the specific segments and growth levers most likely to move the number.
Solution
Magnus deployed Magnify™, a structured commercial gap analysis that assessed Vizrt's market position, competitive standing, and commercial execution across priority segments. The analysis identified where the gaps were largest, which segments represented the highest-value growth opportunity, and what the priority growth levers were — giving the business an evidence-based foundation for vertical GTM strategy design.
Innovation
Magnify™ replaced internal opinion with structured external evidence. Rather than relying on the assumptions already embedded in the business, the gap analysis brought rigour to the where-to-play question — ensuring that vertical GTM strategy was built on real commercial insight, not a rationalisation of existing priorities. The result was a prioritised view of growth levers that the team could build a focused strategy around with conviction.
Impact
Magnify™ surfaced the priority segments and growth levers Vizrt needed to pursue. With a clear view of where commercial capability was underperforming the market opportunity, the business could design and embed a vertical GTM strategy focused on the segments and plays most likely to generate commercial return.
Commercial Gap Analysis: Magnify™
A structured diagnostic that surfaces the gaps limiting commercial performance. Priority segments, competitive position and the levers most likely to move the number.
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Magnify™ is the commercial gap analysis that surfaces where the biggest opportunity lies.